Meet the Project Team

Jobea Murray

Jobea Murray

Jobea Bakes

Team Role: Recipe Development
Glendale, WI

Jobea owns Jobea Bakes, a custom cake and treat cottage food operation outside Milwaukee and is a graduate of the Escoffier School of Culinary Arts specializing in baking and pastry. A leader in championing entrepreneurial opportunities in Wisconsin and co-founder of the Wisconsin Cottage Food Association, Jobea brings a diverse experience portfolio to the cottage food movement, from science roots via a degree in Aerospace Engineering to living in Singapore and now being a mother of three. She also serves as board president of Kids Impact Community a non-profit focused on empowering kids to be change making citizens.

Danielle Matson

Danielle Matson

Pastry Chef

Team role: Frosting developer & recipe consultant
Monroe, WI

A graduate of the Baking/Pastry Arts Program at Madison Area Technical College, Danielle has worked as a Pastry Chef at Madison Sourdough and currently Seven Acre Dairy Company. She specializes in working with the seasonal harvest when creating flavors. An urban homesteader in Monroe, Danielle and her family raise the majority of their food out of a third-acre backyard, including a greenhouse for seed starting.

Heather Lynch

Heather Lynch

Green Haven Gardens

Team Role: Recipe Development
Brooklyn, WI

Heather Is passionate about homegrown, homemade food, and grows much of what she eats year-round on her farm. She shares her passion for growing, cooking, and baking with others through social media, and also in-person through workshops and consultations. Each December she bakes over a thousand intricate holiday cookies to gift away to family and friends. Heather runs Green Haven Gardens in Brooklyn, Wisconsin.

Ashley Wegmueller

Ashley Wegmueller

Wegmueller Farm and Bo & Olly’s Produce

Team role: Display & packaging design and development
Monroe, WI

Ashley and her husband, Dan, operate Wegmueller Farm, a fourth-generation registered Brown Swiss dairy farm. They also run a farmstay right on the farm. 

Ashley runs Bo & Olly’s Produce, named after her donkeys Bojangles and Oliver, providing fresh local vegetables, herbs, and fruit to area farmers’ markets and restaurants.

Dela Ends

Dela Ends

Scotch Hill Farm/Innisfree Farmstay

Team Role: Recipe Development & Testing
Brodhead, WI

Scotch Hill Farm showcases a diversity of organically raised vegetables, herbs and flowers. The farm is also home to Innisfree Farmstay and Retreat, where Dela serves a bountiful breakfast featuring garden bounty, farmstead breads, farm raised meats, eggs and other local ingredients. A pioneer in organic farming for over 25 years, Dela also served as one of the plaintiffs with Lisa Kivirist and Kriss Marion who successfully sued the state of Wisconsin over the right to sell home baked goods.

Shana Cook

Shana Cook

Triple C Treats

Team Role: Recipe Development
Evansville, WI

Shana runs Triple C Treats, a cottage food home bakery in Evansville, Wisconsin, where she makes cupcakes, cakes, cookies, and more.

Lisa Kivirist

Lisa Kivirist

Inn Serendipity Farm and B&B

Team Role: Project Coordinator
Contact: lisakivirist(at)gmail.com
Browntown, WI

For over twenty years, Lisa and her family have run Inn Serendipity Farm and B&B in Wisconsin, completely powered by renewable energy.

A leading champion for cottage food entrepreneurs, she served as a plaintiff with Dela Ends and Kriss Marion in the successful lawsuit against the state of Wisconsin that declared the ban on the sale of home baked goods unconstitutional. She is the author of Soil Sisters, Homemade for Sale, Farmstead Chef, ECOpreneuring and Rural Renaissance.

Kalena Riemer

Kalena Riemer

Riemer Family Farm

Team role: Recipe development & testing
Brodhead, WI

Kalena might have been only 13 when she worked on this project, but she was already baking up a dream career for her future: running her own bakery on the farm! She is part of Riemer Family Farm, a regenerative and diverse livestock farm that raises pastured, farm fresh meat and eggs. They care for 280 acres of diverse perennial pasture and hay crops teaming with wildlife: birds, butterflies, small mammals and insects.

LindaDee Derrickson

LindaDee Derrickson

Bluffwood Landing

Team role: Recipe development & testing
Monticello, WI

LindaDee has worn many hats in 70+ years: UW grad, Peace Corps, Broom Street Theater, Linda’s Lakeside Market, Sunporch Cafe & Art Gallery, Dane Co. Business Woman of the Year, Treaty Rights, Witness for Non-violence, B&B innkeeper, teacher, master gardener, town treasurer, political activist and now farmer for 25 years. She runs Bluffwood Landing, a 15-acre organic sheep/wool farm.

In addition to North Central SARE, gratitude to the many people and organizations that contributed their expertise and support to this project:

Additional contributed recipes & support:

  • Dan Harrigan, Blackhawk Technical College
  • Beth Dooley, Cookbook Author
  • Halee Wepking, Meadowlark Organics
  • Dr. Pratik Banerjee, University of Illinois Urbana-Champaign
  • Hannah Kramer
  • Jen Riemer
  • Anastasia Wolf-Flash
  • Bryce Riemer
  • Elli & Caroline Riemer
  • Tony Ends
  • Jim Ends
  • Kriss Marion
  • Alicia Razvi
  • Dan Harrigan
  • John Ivanko
  • Liam Ivanko Kivirist
  • Jane Jewett
  • Aelita Kivirist
  • Rob Matson
  • Hunter, Owen & Ronan Matson
  • Dan Wegmueller
  • Kathy Hennessy
  • Chris Sachs
  • Brenda Carus
  • Betty Grotophorst
  • Grace McLaughlin
  • Betty Anderson

Organizations & Businesses:

  • University of Illinois Urbana-Champaign, College of Agricultural, Consumer and Environmental
  • Sciences, Food Science & Human Nutrition
  • Artisan Grains Collaborative
  • Wilton Brands
  • Renewing the Countryside
  • Soil Sisters: Green County Area Women in Sustainable Agriculture
  • Midwest Organic and Sustainable Education Service (MOSES)
  • Wisconsin Farmers Union
  • Green County Development Corporation (GCDC)
  • Minnesota Institute for Sustainable Agriculture
  • Institute for Justice

 

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under a Farmer Rancher Grant through the North Central Region SARE program under project numbers FNC21-1282 and FNC18-1130. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.

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