Packaging Best Practices
Professional and Consistent
Think about what a bakery looks like, whether a small bakery or a bakery department in a large store. Packaging is consistent and you can clearly see the product with labels that give all the necessary information. Keep the “pretty stuff” (like logo labels) at the top, and use the underside for the word-heavy information (like ingredient or nutritional labels). People are accustomed to this setup and will know where to look for that information.
Eco-friendly
Now, more than ever, having eco-friendly packaging is vital. It both reflects our sustainability values and increasingly had marketing appeal with shoppers who share our conservation commitment. There are great suppliers that offer reasonable quantities of products made with recycled materials, items that are able to be recycled, or even compostable materials.
Details, details, details!
Adding personal details doesn’t have to be time consuming or complex – a little goes a long way. If you have a product that uses twist ties, tie a ribbon around the top for added color and style. Add a simple band of paper or ribbon around large items, like breads, for an extra eye-catching look.
Let’s talk labels
There have never been more opportunities for easy, quick, and great looking labels. There are online design options (like canva.com) or you can use a template (like avery.com). Another option? Stickers! If you have a logo design, upload it to a sticker vendor (check out OnLine Labels that are made with recycled content and use a vegetable based adhesive ) and use it as your own personal seal. Be sure to check your state’s cottage food regulations for specific requirements on what to include on your labels.
Do some market research
Check out what other vendors are doing, both good and not-so-good. See what draws your eye. Pinterest has so many ideas – beware though, you may get lost in the possibilities!
Celebrate your product
In the end, people want and need to see your actual product. Clear packaging and packaging with windows readily do this. If you’re using something like parchment bags have a sample item on full display so shoppers can the yummy treats inside.
